Insights

The image and brand of podiatry has no greater advocate than the professionals themselves and their pride in their profession.

GDPR – What it Means for Your Podiatry Practice Part 1 The law will change on the 25th May 2018, irrespective of BREXIT. GDPR applies to personal data and you must ensure that your practice has appropriate levels of security to reduce the harm from any breaches in the way that data is obtained, processed … Continued

Merry Christmas from everyone at Osgo As we come to the end of our 2nd year at OSGO, we’d like to take the opportunity to wish all of our members a very Merry Christmas and a Happy New Year. Osgo is 2 years old, but the last 12 months has seen an explosion in both … Continued

Hashtags are one of the best marketing tools available for podiatrists to harness social power to spark engagement with their customers, but sometimes it can look like a whole new world. Using them however is easier than you might think – here are our top three mistakes to avoid when using hashtags.   Mistake #1 … Continued

#PodsFixFeet

Osgo are delighted to announce a gift to the profession of a new website www.podsfixfeet.co.uk (NOTE: Live ETA Wed 3rd August) which will promote podiatry to the general public. As you may have guessed, it’s no ordinary website, it’s a beautifully designed dynamic website that streams the latest podiatry social media content on its social … Continued

Most of us would agree that one of the biggest challenges facing our profession is that people with foot problems don’t make a podiatrist their first port of call. We know that we could help more people and prevent further problems by podiatric intervention occurring at an early stage, but how do we project this … Continued

When Price Doesn’t Match Value In the world of healthcare price and value are quite emotive subjects. While market forces will always be at play, the UK has a history of healthcare which has been wrapped up in NHS provision and the cost of healthcare has been hidden from most of the population. Of course, … Continued

Facebook Adverts Update

Facebook Adverts Update Have you ever tried promoting your posts through facebook? It is a vital way of reaching your existing and new patient base. It allows you to get in front of your patients, their friends and local community when they are most likely to engage with you.   Facebook is always on the … Continued

Facebook has introduced a new cover video feature that you should be embracing to show off your practice to visitors on your page. Video content is hot property right now. We all love to watch video and it gives so much more insight to a visitor than just text or a picture. A video will … Continued