Insights

The image and brand of podiatry has no greater advocate than the professionals themselves and their pride in their profession.

Most of us would agree that one of the biggest challenges facing our profession is that people with foot problems don’t make a podiatrist their first port of call. We know that we could help more people and prevent further problems by podiatric intervention occurring at an early stage, but how do we project this … Continued

When Price Doesn’t Match Value In the world of healthcare price and value are quite emotive subjects. While market forces will always be at play, the UK has a history of healthcare which has been wrapped up in NHS provision and the cost of healthcare has been hidden from most of the population. Of course, … Continued

Facebook Adverts Update

Facebook Adverts Update Have you ever tried promoting your posts through facebook? It is a vital way of reaching your existing and new patient base. It allows you to get in front of your patients, their friends and local community when they are most likely to engage with you.   Facebook is always on the … Continued

Facebook has introduced a new cover video feature that you should be embracing to show off your practice to visitors on your page. Video content is hot property right now. We all love to watch video and it gives so much more insight to a visitor than just text or a picture. A video will … Continued